RACING
The Program
Built by the shopthat builds riders
For nearly four decades, Sunrise Cycles has been where Hampton Roads comes to ride — six factory lines, a full service department, and a family-owned counter that knows its customers by name.
Now we're putting that machine behind a race effort. Sunrise Cycles Racing fields a six-rider team across seven series — District 13 motocross, VCHSS hare scrambles, J Day Offroad, Pit Bike Moto, Partzilla Arenacross, and the national amateur majors at Mini O's and Loretta Lynn's — wrenched by our own service department and followed by the riding community we've served since 1987.
Every partner gets what a privateer program does best: real placement, real access, and real connection to the people who actually buy what you sell — without the six-figure price of national programs.
